Profile

Director, Content Development, Yahoo!
Publishing | Greater Los Angeles Area, US

Summary

Interactive strategist, journalist, editor and producer with expertise in industrial-strength search, social media and usability.
Specialties: Brand strategy & planning, online marketing, new business development, search and social media optimization and strategies, public speaking, identifying and educating partners on emerging trends, web development and microsite strategies. Most recently served as News & Programming Director for Entertainment at Los Angeles Times online. Award-winning film journalist and seasoned new media and technology editor.

Experience

  • Apr 2012 - Present
    Director, Content Development / Yahoo!
    Reponsible for driving even greater audience growth and user engagement through Search, Social, and User Comments across all media network properties. Previously Senior Editor and Social Strategy, Yahoo! News and Yahoo! Finance.
  • Sept 2011 - Present
    Executive Editor / UberMedia
    Oversight of the editorial team, original content and social strategies.
  • Feb 2009 - Present
    Vice President of Audience Development / Perfect Market
    Created and executed content plan for Perfect Market vertical sites. Developed and execute strategies for growing key site metrics. Actively managed content partnerships and relationships with news publishers.
  • Apr 2008 - Present
    News & Programming Director, Entertainment / Los Angeles Times
  • 2008 - Present
    MyBO World Series Deputy Commissioner / Obama for America
    Implemented competitive statewide GOTV effort on MyBarackObama.com using nationwide Neighbor-to-Neighbor tools.
  • Jan 2007 - Present
    Media Reporter / Los Angeles Times
  • Sept 2000 - Present
    Editor, Reporter, Columnist, TV Correspondent / The Hollywood Reporter
    Developed New Media beat; wrote and devised editorial packages; broke digital media news; developed specialized digital production columns; covered Oscars, Golden Globes, Emmys, Sundance, Telluride, ACE Eddies, DGA, PGA, CES, Siggraph, E3, etc.

Education

  • Smith College
    B.A. in Comparative Religion, History
  • St. Ann's, Brooklyn Heights, NY
    Highschool

Additional Information

Websites:
Honors:
2004 ACE Robert Wise Award for Journalism

Posts

sakaralife:

This disproves some myths about vegetarian diets… Where do you get your protein??

Twitter's dev blog showcases @YahooNews #Hashout

Yahoo! News  built a great Twitter integration that makes it easy to … participate in the election conversation.” ~ via Twitter re: #Hashout  

The integration’s focus on encouraging quality conversation is evident in both the @replies and follower growth –– @YahooNews’s follower number has grown 30 percent since the #Hashout began. 

More: https://dev.twitter.com/blog/follow-presidential-debate-tonight-through-twitter-ecosystem

benoitp:

… So in this picture i try to show you the magic,sacred metaphysical quality of the nature

futurejournalismproject:

Investigative Reporters and Editors has a nice rundown of free production tools for journalists. These include old standbys such as Gimp for images and graphics, Audacity for audio editing and Open Movie Editor for video editing.

IRE also includes data tools such as Google’s Fusion…

When conservative legal ideas alone are not enough

“Ideas need networks through which they can be shared and nurtured, organizations to connect them to problems and to diffuse them to political actors, and patrons to provide resources for these supporting conditions.”



amyvernon:

God Save the Queen. h/t @Sheigh

This will end well …

Impressive! We only have a Red Bull-branded mini-fridge that’s running low on its stock of beer: http://instagr.am/p/K_S9UvHrL4/.

yahoonews:

buzzfeed:

This should end well…

Impressive! We only have a Red Bull-branded mini-fridge that’s running low on its stock of beer: http://instagr.am/p/K_S9UvHrL4/.

Whoa! Zuckerberg’s Sugarland moment this morning.

gifhound:

Happy IPO Day, $FB! Facebook officially became public this morning when Mark Zuckerberg rang the NASDAQ opening bell from Facebook HQ around 6:30am local time.

@YahooNews: Speech Deconstructor

skidder:

AdWeek requires you to share certain stories in order to finish reading them. Why would I want to share something I can’t read? And is there anything more desperate a publisher can do? Gross.


sublimespy
:

15th Street in New York City from the High Line

When Obama endorsed same-sex marriage...

whenobamaendorsed:

… Michelle was like “I TOLD YOU SO.”

mbyhoff:

fishingboatproceeds:

Neil DeGrasse Tyson: Winning.

So good.

yahoopolitics:

Every year I find myself wondering why Hollywood celebrities would want to fly East to sit in a cavernous hotel ballroom in a town famous for its lack of style. But then I find myself in conversations with random celebrities, many of whom are clearly extremely interested in specific issues and in the overall political landscape.

The most surprising conversation I had at a dinner was a few years back when I was introduced to Kim Kardashian and she became intrigued by last name’s Armenian heritage. She began to educate me about the Armenian genocide well beyond anything I had ever known prior to meeting the Hollywood starlet. It was a good thing she steered the conversation and informed me all about this issue near and dear to her because I had never seen her reality TV show and didn’t know what we would talk about. Who woulda thunk?

—David Chalian, DC Bureau Chief, Yahoo News

We’ve asked our bureau about their favorite memories of White House Correspondents’ Dinners past …

yahoopolitics:

President Barack Obama arrives at at Buckley Air Force Base, Tuesday, April 24, 2012, in Aurora, Colo. (Carolyn Kaster/AP)

Welcome to our new feature (that by Tumblr necessity must end with a question mark):

“What would you caption this photo?”




hollybailey:

So President Obama wandered into a bar in Boulder, Colo., and this Instagram happened. (via @madloid55)

Audio

  • 76475 plays
  • Future Islands - Before the Bridge by thrilljockey
    36535 plays
  • Sia::Buttons (CSS Mix) via Ohh! Crapp.
    21 plays
  • 24 plays
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